Ads are still the future business model of the internet

The internet is a media, media gets paid by ads.

While most brands and entrepreneurs forget that social media is about being social when it comes to designing a marketing strategy, it seems that almost everyone is forgetting that these sites are media sites and that they work exactly like magazines, radio or television.

They capture the attention of their users and they sell this attention to advertisers. But what’s different between Facebook and the television, is that Facebook has way more data about their users. That way, Facebook can tell the advertiser that according to their users’ interests and the content their users interact with, they are very likely to engage with the ad they’re going to see.

These precise data are getting more and more problematic for users. People tend to get suspicious about their private life and their private data. But the more precise the data, the more valuable it is for the media. And getting the most precise data is totally the goal of social media sites.

Because of these suspicions from the users, people are starting to rethink the business model of social media and the business model of the internet in general: advertising.