Create Once, Publish 30 Times
The Content Marketing Strategy That Will Make You Publish as Much as Gary Vee
You have for sure encountered content from Gary Vaynerchuk before, whether it was on TikTok, Instagram, YouTube, Twitter, or pretty much any other platform out there. And that’s because Gary Vee probably posts around 100 pieces of content per day, and has been publishing this much for years.
Granted he has a whole team to help him publish this much content each day, however it is still impressive that he kept this cadence so consistently over the years.
You probably don’t have a team of 10 people following you around with microphones and cameras, ready to capture every second of your life, and ready to send the raw footage to a bunch of editors at the end of the day.
But there are some things to learn from Gary Vee’s content strategy that you can apply to your own business and publish more without having to spend much more time on content creation.
You Don’t Need More Ideas
Coming up with ideas is probably the first difficulty that my clients encounter when we talk about content marketing.
“What if I run out of ideas?”
“I can think of what to say for a few YouTube videos, but no way I can think of new ideas each week for a year”
I’m sure you’ve used this fear of not getting enough ideas as an excuse for not starting a YouTube channel or any other content marketing strategy.
But here is the thing: you don’t need to have new ideas all the time.
If we get back to Gary Vee, you can sum up 90% of his content with be grateful, post more, do more, and be patient.
He’s been repeating the same concepts over and over since he pretty much started posting more than 10 years ago.
But where Gary Vee is excellent, is through repurposing content.
Repurpose Content to Publish More
Repurposing content is taking a piece of content that already exists, and repackaging it to create more pieces of content out of it.