The first step in any social media marketing strategy is working on the content. You need to be able to produce lots of high-quality & high-engaging content. It’s hard to give you directions and tips without knowing precisely what your account is, but I can only encourage you to try.
There’s no right on wrong answer, you need to come up with 5 or 10 different forms of content, and try them out. Keep the one or two winners and work from there. If you don’t have obvious winners, then keep trying to find more forms of content. Photos, behind the scenes, product photos, macro shots, highly visual arrangement of the paper products, quotes, tips on how to use best these products. There are lots of things that could be tested.
You are making the right decision by not relying on bots, this will pay off in the long-run.
You can reach out to me privately if you want to discuss about your account and your strategy.
Thank you for reading.