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Get Discovered on Instagram by Using Alt Text
Instagram added a new and interesting feature at the beginning of 2019. This recent addition plays a huge role in Instagram SEO and can really be a game changer if you are trying to get your content discovered by a bigger audience.
Instagram released the possibility to add an Alt Text (Alternative Text) to your photos.
Alt Texts actually existed before this update. What’s new though, is that now Instagram allows you to write your own.
Basically, every time a picture is posted on Instagram, an algorithm scans the image to determine what’s on it. That’s how Instagram has been trying to predict if you’re likely to engage with a post or not, based on what you’ve liked, what you’ve shared and what your interests seem to be.
The result of this scan is an Alternative Text: a description of an image posted on Instagram.
Why writing your own Alt Text is a big deal in terms of a SEO strategy?
Because you’re probably better at knowing what’s on your picture than any kind of AI.
We don’t know how good and accurate generated Alt Texts are. We cannot access them in any way.
However, an algorithm cannot perceive your intention, it also cannot understand your…
