Have you ever heard of Instagram SEO?

When it comes to SEO (Search Engine Optimisation), experts like to go deep into crazy theories and hacks in order to make their website rank better on Google.

Some experts claim that Instagram can play a huge role into the ranking of a website.

Some others say that Google can become a serious source of trafic for an Instagram account if that account has been optimised.

I have no idea if their crazy ideas and hacks work since I am not an SEO expert.

However I don’t see a lot of them talk about search optimisation within Instagram.

Are there ways to optimise the content you post on Instagram in order to get it discovered more easily by a new audience?

Yes, there are.

Does it make your content go viral automatically?

No it doesn’t.

The main advice you’ll find online regarding Instagram growth is usually about the quality of the content you post. “You need to post high quality content that brings value to your specific audience”.

While this is true, great content is not enough.

Of course, you’ll need professional picture, with good lighting, great composition and tasteful…