Have you ever heard of Instagram SEO?
When it comes to SEO (Search Engine Optimisation), experts like to go deep into crazy theories and hacks in order to make their website rank better on Google.
Some experts claim that Instagram can play a huge role into the ranking of a website.
Some others say that Google can become a serious source of trafic for an Instagram account if that account has been optimised.
I have no idea if their crazy ideas and hacks work since I am not an SEO expert.
However I don’t see a lot of them talk about search optimisation within Instagram.
Are there ways to optimise the content you post on Instagram in order to get it discovered more easily by a new audience?
Yes, there are.
Does it make your content go viral automatically?
No it doesn’t.
The main advice you’ll find online regarding Instagram growth is usually about the quality of the content you post. “You need to post high quality content that brings value to your specific audience”.
While this is true, great content is not enough.
Of course, you’ll need professional picture, with good lighting, great composition and tasteful editing.
But a great shot and an interesting caption, if they’re not optimised, will reach no one.
That’s what hashtags are for, right?
Yes, but they’re not the only tool!
And hashtags have to be used the right way. Otherwise, your post will look messy and will not be seen. Hashtags are a total hit or miss. Some people know how to use them. Others just lose their time and make their content look messy and amateur.
About other tools, think about: locations, alt texts, tags, location, your name, your bio…
Optimising your Instagram account and content is far more complex and time consuming than it seems.
Don’t get fooled: optimising your content won’t make you buzz overnight.
However, if your content is already great, if you already have an audience and if you’re feeling stuck, optimising your content and your account can make you grow significantly, especially in the long run.
I’ve tried optimising my clients’ accounts in the past few months, and I have seen improvements especially in terms of trafic to the account and in terms of click to the link in bio.
The following of these accounts is growing significantly and the conversion is way higher than it used to be!
Instagram now represents a serious source of trafic towards their websites and businesses now.
I just wanted to share what I have been working on and what I’ve been discovering. I am not seeing a lot of ressources about this very specific topic.
However, I find it extremely interesting since Instagram is behaving more and more like a standalone website for businesses. I am sure that exploring and trying out SEO techniques within Instagram early on will really make a big difference in the long run.
Do you feel like you tried everything to grow on Instagram? Hopefully, what follows will be the last thing you will have to do to reach your goals.
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