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I Am Addicted To Stats, Analytics, and KPI
Stats, analytics, they help you stay on track, right? Until they paralyze you and make you stare at dashboards for hours
There’s one great thing about the internet, it’s that everything is measurable. Pretty much everything is trackable. In fact, sites collect so much data, that we can even predict the unpredictable. Some companies claim they can understand how a potential client behaves and consumes the content on their sites based on the mouse movements of the users. Isn’t that insane?
Whether you own a blog, a website, a Medium profile, a Soundcloud account, anything, there is almost always an analytics or statistics page that you can check.
And these metrics and analytics seem useful. You need to make sure that people visit your site, consume your content, like it, and so on.
But here is the truth: we blame teenagers for being addicted to likes and follower counts, but us marketers aren’t better. We’re addicted to stats, analytics, KPI.
I don’t know you, and maybe you’re one of the few that staring at analytics and stats all day. If that’s the case, congrats! You can stop reading now.
But I’m an addict.
