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iPhonography Made Photography More Valuable

Don’t listen to people that tell you that the iPhone killed the photography industry. They’re so wrong.

Charles Tumiotto Jackson
5 min readAug 10, 2019
Photo by Vladimir Kudinov on Unsplash

Photography changed a lot in the past few years. Mainly because of the increase in popularity of smartphones, and because of the massive increase in the quality of their cameras. The main change before that was the transition from film cameras to digital cameras. That switch was already considered as responsible for killing the photography industry by some old-school elitist, snobbish purists. But, as expected, that didn’t happen. The simplified process of digital photography just encouraged more people to get into photography. It also made photography cheaper and therefore, more accessible.

When the iPhone was gaining in popularity and was starting to be advertised as ‘the best camera you can wish for’, and as ‘a camera that you will always have with you’, the photography world felt threatened. Like every conservative industry, photographers were scared, and most of them were rejecting that new technology. With strong and elaborate arguments such as ‘a phone cannot take a good picture’ (have these people seen what some talented photographers do with an iPhone?) or ‘a phone will never replace my fancy camera’ (well, no, a smartphone will not compare to your $10,000 worth of…

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Charles Tumiotto Jackson
Charles Tumiotto Jackson

Written by Charles Tumiotto Jackson

Content Marketer, willing to put the “social” back in Social Media. Let's talk about Social Media Marketing → thesocialacorn.com

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