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Is Facebook Still Worth Investing Time and Effort?
« Is Facebook worth investing time? Should I keep posting on my Facebook Page? My engagement rate is very low and my page is not growing »
A dear follower asked me the following questions a week ago:
« Is Facebook worth investing time? Should I keep posting on my Facebook Page? My engagement rate is very low and my page is not growing »
I think that some of you may relate to his situation.
It has been months since we have been hearing that Facebook is dead, that no one uses Facebook anymore and that organic strategies for businesses are not working anymore.
I want to go a little deeper into that.
I do not think that Facebook is dead. I think that it clearly depends on who your audience is. Baby boomers are still on Facebook. They still use and check out their notifications every day and they still engage with their friends using Facebook Messenger (keep in mind that Facebook Messenger is highly popular in Europe).
However, it is true that millennials are not really into Facebook. Most of them make fun of this platform and treat it as “their parents’ social media platform”. Instagram is way more popular than Facebook…
