Member-only story

Notifications are a drug

And you’re addicted to them

Charles Tumiotto Jackson
4 min readJan 10, 2019

Because you were bored, you decided to visit the app store. After a minute of browsing, you find this brand new productivity app that you absolutely need! Or you find this very simple, easy to play and short game everybody’s talking about. Anyway, you download this new app. When you open it, you see this message about allowing push notifications. But you don’t really read it. You just accept, all you really want to do at the moment is to use your new downloaded app! But here it is, without even realising it, in less than a second, you’ve just accepted to receive absolutely pointless notifications that are going to waste your future attention and that are going to make you waste hours of productivity.

Notifications make you waste hours!

How come this little action can have such a dramatic outcome, you may be asking. Well, because notifications are awful. Notifications are what gets you lost in distraction. Notifications are what makes you hooked to an app. That’s exactly why apps want you to enable them. That’s why the first thing an app will ask you is wether or not you want to enable notifications. Because that’s how it makes sure you’ll get back to this app.

How many times a day do you look at your phone because you received a notification? How many…

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Charles Tumiotto Jackson
Charles Tumiotto Jackson

Written by Charles Tumiotto Jackson

Content Marketer, willing to put the “social” back in Social Media. Let's talk about Social Media Marketing → thesocialacorn.com

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