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Will Instagram be all about stories in 2019?
At least stories are not ruled by a crazy algorithm!
Is Instagram shifting its business from a picture driven platform to a story platform, more like Snapchat? I think it really is a question worth asking as most updates of the app are changing stories features and the way the users interact with them, without changing the rest of the platform. Is Instagram purposefully letting the filter and image platform die in order to recreate a messaging and story app like Snapchat?
While most people are complaining about Instagram’s algorithm because the app gave up on the chronological feed a long time ago, people working at Instagram seem to use all their energy to make the story functionalities more attractive — and very innovative, obviously — and more social. They seem to really ignore the main complaints users have. They seem to ignore what people want, instead, they’re adding new features that people don’t seem to care about. That really doesn’t make sense. Instagram is probably aiming to be a different social media channel than most people expect. And as a digital marketer, it’s really important to understand what Instagram is trying to accomplish, it’s very important to understand what the future of the platform will be in order to keep our organic reach, our organic influence on our audience. It’s also key…