And what if we were all wrong trying to beat it? — Figuring out what the Instagram algorithm does has been the obsession of lots of social media professionals in the past few years. …

A simple social media post helped me launch a new digital marketing agency. — Quite recently, I started a marketing agency that focuses on the french market. I have been working in marketing for a little while now, and I noticed that the majority of digital marketing agencies in my home country weren’t as competitive and innovative as in the United States. So I…

The guide no one wants to read, but everyone should. — That doesn’t mean that it’s easy. But the way Instagram works is fairly simple. See, I have been in the grow on Instagram niche for a while. I started as a community manager, I moved on to being a consultant and a coach. …

A great set of headshots is what will help you land gigs in the ultra-competitive NYC entertainment world. — Those working in the entertainment industry in New York City already know that it is imperative to bring your A-game to everything you do. From a photography portfolio to brand management to social media presence, the scene is super competitive. …

Forget about all the marketing hacks and techniques you’ve read about, they definitely don’t work as well. — Growing on Instagram is hard. We all know that. In fact, it’s because it is hard that it is valuable. If growing on Instagram was easy, everyone would have hundred of thousands of followers and Instagram would have zero business leverage. But growing on Instagram is a whole job, and…

Here’s what to wear when getting actors headshots. — As an actor living and working in New York City, you already know the competition is fierce. According to the U.S. Bureau of Labor Statistics, there are thousands of registered actors in New York City. And, that number is growing every day. Besides your talent and drive, how can you…

More followers doesn’t mean more money in the bank. — The number one question I get as a freelance social media consultant is: “How do I get more followers?” My answer is almost always “Why do you need more followers?” 90% of the time, they reply back “So I can make more money.” Instagram doesn’t pay you for your number…

WWDC2021 and iPadOS 15 are killing my dream of replacing my Mac with an iPad — I have been a hardcore iPad user since the 2018 iPad Pro came out. I loved the product. I loved the display. I loved all the possible workflows. I loved using the Apple pencil for photo work. …

If you are an actor, then chances are you’ve heard of taking headshots. — You’ve done it! You’ve booked your first in-person audition after a year of acting on Zoom! Are you ready? Like you, actors everywhere are brushing up their Shakespeare, rehearsing their best monologues, and preparing to get lost in their latest role, but the one thing they should all be thinking…