The Mac Mini has been the most significant upgrade to my work from home setup

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Photo by Joey Banks on Unsplash

I have been looking to replace my MacBook Pro for the past two years. The MacBook wasn’t a bad computer, but it was too slow for my use, and I didn’t need a laptop that much anymore. So I decided to switch to the new M1 chip series.

While I was tempted to get a MacBook again, I went for the Mac Mini. It’s cheaper, and I use an external monitor, keyboard, and mouse anyway. If I need to be mobile, I can switch to either my iPhone 11 Pro Max or the 2018 iPad Pro.

The price point of the M1 Mac Mini seemed attractive. Renewing my desktop computer frequently wouldn’t be as pricey as it used to be now. …


You don't have to start from 0, but reviving an old Instagram account will take time

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Photo by Pagie Page on Unsplash

Recently, someone asked me what would be the best way to grow an old, inactive account.

As you already know, Instagram rewards consistency. This makes growing an inactive account harder. The followers you may be having on this account might never see your content again as the algorithm would push other accounts, more regular and consistent ones, that they follow.

Growing an inactive account is a lot different than growing a new one.

And for this reason, many people get discouraged after they try reposting on an older account.

That’s partly why you will hear people say that they don’t like Instagram anymore, and why the free organic reach you get on TikTok is better. …


Lucky you, because you will

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Photo by Andrei Ianovskii on Unsplash

I had to let my first client go earlier this year. While I’m very grateful for this person because he helped me start my own business, I can’t help but remain bitter about the gig and the way things ended.

I’m not going to cover it here, but I wrote a piece about it called My First Client Almost Ruined Me & My Business; check it out if you had to deal with a challenging client in the past.

But anyway, I had big plans for this client, I had a pretty good view of their business and industry, but I never got the chance to implement it or even get my ideas considered. …


It’s not about the blood oxygen or Apple Fitness +

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Photo by Hermes Rivera on Unsplash

I recently bought an Apple Watch SE to help me wake up in the morning.

That’s it, that’s the feature that made me buy it.

Of course, I enjoy most of the other features like unlocking my Mac, fitness tracking, replying to my texts using Siri, and so on.

But having a device that could track my sleep and wake me up silently in the morning was all I needed.

The Most Underrated Feature of the Apple Watch

When you think about waking up with the Apple Watch, most people picture how practical that could be to prevent waking up your partner in the morning.

While this is a perk for sure, that’s not why I use it. …


You don’t have to be an influencer to make a living off of Instagram

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Photo by Aaron Wu on Unsplash

Imagine if you could make the time you spend on Instagram profitable. Instead of spending hours every day pointlessly scrolling, you could make money out of your account. It sounds tempting, I know.

You have probably heard of influencers, these people with thousands of followers that are living the dream, getting free stuff from brands, eating out in the best restaurants in exchange for an Instagram story, traveling all around the world…

Lots of gurus online will tell you that it’s easy and that you can also do it. The truth is, getting to this level of fame on Instagram is a proper full-time job, and most people are not ready to make the sacrifices to get to this lifestyle. …


“Buying Instagram followers” is a hot combination of keywords right now.

That’s surprising. I thought that trend was far gone. But after looking for trending topics in social media, I realized that buying followers was still one of the top searches on Google.

Here, let me explain why buying followers won’t fix any of your problems, and why it can harm your account long term.

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Photo by Ev on Unsplash

Buying followers will destroy your engagement rate.

The engagement rate is the ratio between the average number of likes and comments you get on your posts and the number of followers you have.

Instagram values content with a high engagement rate.


And why you should too

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Photo by Daniel Romero on Unsplash

Though not different, the iPad Pro 12.9 inch and 11 inches have surely become the apple of the eye for many. With a revolutionary design and removal of the Touch ID home button, the expanded screen display comes with a lasting impression.

However, choosing between the two depends upon your needs. I choose the one with a 12.9' screen because it helps get things done that I would’ve preferred completing with my laptop. I need to take my laptop with me all the time and wanted something elegant and proactive that would offer similar perks.

The Best Display

The iPad Pro 12.9' is surely the right choice in this matter. Not only it comes with a slim bezel screen that is immaculate and elegant, it almost feels like I’m using my laptop. I get to enjoy A12X Bionic Processor and even get extended storage with a maximum to 1TB as well as cellular coverage. …


Posting a pretty snapshot isn't enough to create and expand a community

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Photo by Ian Schneider on Unsplash

You’ve heard me talk about delivering value to your Instagram followers over and over again. But for some of you, the idea of value is still unclear.

I get asked quite often how to provide valuable content.

Answering this question is a bit tricky because it depends on the niche, the audience, the tone of voice of the creator, and many other factors.

Here are a few simple tricks I use to make sure my content brings value to my readers.

The Transformation

When I write an article, an email like this one, or an Instagram caption, at the top of the page of my draft, I write the transformation my reader will go through by reading my piece.


I wasn't expecting to go viral in 24 hours, but it happened

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Screenshot of my Unsplash stats

Less than a week ago, I decided to upload a few pictures to Unsplash.

I wasn’t expecting much. Everything on Unsplash is free, and you have no way to monetize your content. I guess I was just curious to see how some of my shots could perform. Who knows, maybe I would have ended up seeing some of them on Medium.

After uploading seven pictures to the website and waiting a few hours, I got an email saying that three of those pictures made it to the Unsplash Editorial feed. That’s the equivalent of being curated.

One of my shots was even on the Unsplash homepage for a few hours. …


An Instagram piece of content is a whole, and every element serves different purposes.

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Photo by Shengjun Shi on Unsplash

1. The Visual — Here to interrupt the vertical scroll

Instagram is a visual platform. That’s why you should pay attention to the visual quality of your posts.

The visual needs to interrupt the mindless vertical scroll of a user.

The user needs to stop and take a few seconds to consume your content.

Here are a few tips:

Post vertical 4:5 images or videos. They occupy more screen real estate, which increases the chances of a user to stop on your content.

If you are posting a video, make sure your thumbnail looks attractive. The thumbnail will appear for less than a second before the video starts auto-playing. …

About

Charles Tumiotto Jackson

Content Marketer, willing to put the “social” back in Social Media. Let's talk about Social Media Marketing → charlestumiottojackson.com

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