Quite recently, I started a marketing agency that focuses on the french market.
I have been working in marketing for a little while now, and I noticed that the majority of digital marketing agencies in my home country weren’t as competitive and innovative as in the United States.
So I pitched a few fellow marketers, and we decided to start a digital agency that would be more in line with the latest best practices, to make sure we can deliver better results than the competition.
But before building such agency, we had to test the idea first.
Sure, we seemed…
That doesn’t mean that it’s easy. But the way Instagram works is fairly simple.
See, I have been in the grow on Instagram niche for a while. I started as a community manager, I moved on to being a consultant and a coach. But I am having more and more trouble finding what to say to clients.
In fact, I even feel bad when I tell them what to do now. Because it’s so simple.
Yet, so many people are having a hard time implementing it.
Here is the thing: when people hire me, they kind of expect me to…
Those working in the entertainment industry in New York City already know that it is imperative to bring your A-game to everything you do. From a photography portfolio to brand management to social media presence, the scene is super competitive. This is one of the reasons that achieving the right headshot is so important.
Headshots have a certain look, but if you work in NYC, you have a unique opportunity to utilize the interesting backdrop of the city to really help your photograph sizzle. Consider a few tips to obtain the perfect NYC headshot to move ahead of the competition.
Growing on Instagram is hard. We all know that.
In fact, it’s because it is hard that it is valuable.
If growing on Instagram was easy, everyone would have hundred of thousands of followers and Instagram would have zero business leverage.
But growing on Instagram is a whole job, and it has been the top priority for most business owners in the past couple of years.
Chances are, you’ve already read blog posts and watched videos about how to grow on Instagram. …
As an actor living and working in New York City, you already know the competition is fierce. According to the U.S. Bureau of Labor Statistics, there are thousands of registered actors in New York City. And, that number is growing every day.
Besides your talent and drive, how can you stand out from this enormous talent pool and book the acting jobs you desire? Having quality actors headshots can help.
But, what you wear to your photo session is equally important. Consider your headshots like a time-stamp. …
The number one question I get as a freelance social media consultant is:
“How do I get more followers?”
My answer is almost always “Why do you need more followers?”
90% of the time, they reply back “So I can make more money.”
Instagram doesn’t pay you for your number of followers.
What I mean by that is that, unlike YouTube or your blog, you don’t get a check from Instagram depending on the performance of your posts, your followers, or any other metric.
Monetization on Instagram comes from selling products, or shoutouts, or doing brand deals by selling exposure…
I have been a hardcore iPad user since the 2018 iPad Pro came out.
I loved the product. I loved the display. I loved all the possible workflows. I loved using the Apple pencil for photo work. I loved how the design of iPadOS makes you more productive by limiting distractions and multitasking capabilities.
The iPad is lighter, smoother, and more pleasant to use than a regular computer in my opinion.
I wrote a few articles about turning my iPad Pro into my main computing device, and it made me realize how much people were wanting to do the same…
You’ve done it! You’ve booked your first in-person audition after a year of acting on Zoom!
Are you ready?
Like you, actors everywhere are brushing up their Shakespeare, rehearsing their best monologues, and preparing to get lost in their latest role, but the one thing they should all be thinking about is refreshing their professional headshots. When was the last time you had yours taken? A fresh headshot might be what separates you from the competition as we all return to the stage or the set after so much time away.
If it has been a while since you’ve had…
Imagine this: you’re at an audition, with tons of other actors waiting outside to go in to read the lines they’ve been given. They call you in. You step in front of the director and a couple of other important people, handing them your headshot and acting resume.
The director looks down at your headshot, then at you. She turns to one of the other people and says:
“You know what? This is exactly what I was looking for. I love your look — here, and in your headshot.”
Actors’ headshots can make a difference in an audition. Not always…
What’s common to every single Instagram growth hack you’ll come across online? They’re all slowing you down.
Wait, that doesn’t make any sense.
Aren’t growth hacks supposed to make you grow fast?
Well, not really.
They’re here to please you. They’re an instant gratifications.
What’s a hack? It’s a shortcut. Something that can bring in quick, measurable results, with very little effort on your end.
That’s why they’re attractive. They seem to deliver a lot, with no effort.
Did you notice that I said “seem?”
That’s because the results that they bring aren’t that impactful. …