Some people spend $4k on marketing, I got paid this much to market myself.

Writing on Medium has been an amazing journey so far for me. I started three years ago, and at that point, it was like a challenge for me. I wanted to see if I could get some views and followers by writing in English, which isn’t my native language.

What follows isn’t the most impressive Medium journey you will find out here. But nonetheless, I’m still very proud of everything that happened and all the opportunities that Medium gave me.

Three years later, I have close to 1.5k …


It’s not my job to make your business convert more.

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Photo by Startup Stock Photos from Pexels

Facebook ads are a very popular way to grow a business. Especially in ecommerce, where it is sometimes the only traffic source to get sales.

The wording here is important. Facebook ads generate traffic.

Facebook ads are designed to capture the attention of a user, and make this user take a specific action. It could be to visit a website, fill out a form, like a Facebook page. In any case, the job of the ad is to make the user stop on the post, read the copy, and perform the action desired.

Recently, I have been running a few Facebook ads for ecommerce clients. The demand for marketing in ecommerce is at an all-time high due to the pandemic. …


Instagram doesn’t reward introversion. It ignores it.

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Photo by Inga Seliverstova from Pexels

You’ve read all the articles, watched all the YouTube videos, listened to all the gurus, but you’re just too introverted and shy to make your Instagram game work.

It’s most likely the one thing that’s holding you back. You already know what to do. You understand how Instagram works. But every time you need to post or make a story, you feel anxious, you wonder what to say, and what you come up with doesn’t sound right.

And that’s totally normal. Social media platforms are populated with outgoing, extrovert people. …


The following list features the five books that resonated the most with me in 2020.

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Photo by Sajith Ranatunga from Pexels

While I read a few more, these are the ones that I got the most practical advice out of. They have all profoundly changed the way I work and the way I approach things in my business. They all had a positive

They aren’t recent, and you may have heard of them before. In fact, if you have heard of them before but haven’t read them yet, this is a sign you should stop procrastinating and order them right away.

1. Trust Me, I’m Lying, Ryan Holiday

I have been a fan of Ryan Holiday’s writing for a while, especially in his books about stoicism. …


Introducing Lepow, a $150 USB-C monitor that works just well.

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Official photo of the product from https://ilepow.com/

For a while now, I have been looking for a simple setup to get more displays for my iPad Pro and Mac.

It’s always tricky to purchase a monitor. There are lots of features to take into consideration. I have been quite overwhelmed by the number of options available on the market.

Not only the number of options were overwhelming, but the variations in price points weren’t helping me make the right choice.

I decided to try a 15.6-inch, USB type C display that I found on Amazon from the brand Lepow.

It’sIt’s a pretty straightforward display. It features type C connectivity and mini HDMI, which seemed perfect for my use as I planned to use it with my iPad Pro to expend my screen real estate for heavy multitasking. …


It used to be all about pleasing the algorithm, but the game became simpler (not easier.)

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Photo by Karolina Grabowska from Pexels

If you work in social media, you likely are fed up with the term engagement. Engagement has been the one metric that matters most in the last few years, especially on Instagram. The higher the engagement on a post, the more people it will reach.

The engagement mechanism was simple enough that it could be hacked. That’s when people started using engagement groups. These groups usually gathered around twenty people. They would like and comment on each others’ posts as soon as they’re published to increase the engagement artificially. This hack worked well for a while. …


You may think I’m a little dramatic here. But really, I’m not.

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Cover image created by the author

So many accounts used the follow-unfollow method in the past few years on Instagram.

And to be fair, it worked for a while. It was the quickest way to get your first thousands of followers. You could pay a bot that would follow and unfollow accounts in specific niches, and without doing any work, you would gain hundreds of followers per week.

But over time, this growth hack stopped working. Users got tired of being followed by accounts that would unfollow them three days later. …


Because marketing wasn't enough to get business

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Photo by KAL VISUALS on Unsplash

I started freelancing about three years ago.

I didn’t know anything about entrepreneurship, and I didn’t know a lot more about business. I was fresh out of school, and I had a few opportunities to help a few companies with their digital marketing strategies. So I jumped on the opportunity, and I used this small pool of clients as a way to kickstart my own social media business.

It went fine until I had to find other clients. That’s when I realized that I had no idea where to start.

Creating Content is Important, but It’s Not Everything

I started writing on my blog and here on Medium. Through content, I thought that I would prove my worth, and potential clients get confident in hiring me after reading my articles. …


The M1 Macs might be the perfect tool for content creators

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Photo by Ken Suarez on Unsplash

My workflow with my computer is relatively simple.

As a freelance social media manager, I use my computer to manage social media, keep track of my productivity, write content, edit photos in Lightroom and Photoshop, and do some basic video editing in Final Cut Pro X.

While I don’t need the most powerful device out there, I need to switch tasks quickly and easily.

The other important thing to me is how smooth using these programs are. I find creating content to be mentally and creatively demanding, and I hate operating a computer that’s not smooth nor responding. …


There is no more need to compromise. The perfect Macs are finally here.

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Photo by Joey Banks on Unsplash

Aren’t you tired of reading and hearing about the new M1 Macs? Well, maybe there’s a good reason people can’t stop talking about them.

For the past two years, I started using my 2018 iPad Pro more because I found it more reactive and, overall, more pleasant to use than my 2016 MacBook Pro.

Doing complex tasks on an iPad is extremely annoying and frustrating, for sure. But as long as you don’t multitask, do anything too web intensive, or have to manage files all day, the iPad is overall a way snappier and responsive device than any MacBook.

Until now. …

About

Charles Tumiotto Jackson

Content Marketer, willing to put the “social” back in Social Media. Let's talk about Social Media Marketing → charlestumiottojackson.com

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